The University of Bolton has linked up with a Manchester business to help gain a greater understanding of consumer behaviour and trends. Signing a Memorandum of Understanding (MoA) with The Insights People, the university will develop a new Digital/Social Media Customer Behaviour degree course.

Nick Richardson, Chief Executive Officer of The Insights People said: “We have clients including the BBC, Disney, Hasbro and Random House. The University of Bolton is our first academic client.

“We are delighted to be collaborating so closely and I am sure there will be huge benefits for both parties.”

After successfully gaining an Executive Masters of Business Administration from the University of Bolton Nick set up The Insights People in Manchester city centre two years ago.

Nick added: “This relationship with the University of Bolton will see students come to us for work placements and work-based projects.”

The University of Bolton’s Deputy Vice Chancellor, Kondal Reddy Kandadi, said: “We enjoy a great relationship with The Insights People, in particular in our Institute of Management.

“We want to capitalise on this for mutual benefit, introducing digital, social media and psychology academic expertise to Nick and his team, to help enrich our student experience, providing hands-on experience of the workplace.”

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