Staff can access a new market research portal, specialising in data and insights about children and young people. A number of licences for Kids Insights are available on a first come, first served basis.
Kids Insights survey 1,600 kids globally aged 3-18 every single week (which is more than 85,000 every year).
Their data portal covers the following areas:
Leisure Measure focuses on the offline lives of children, how they spend their time, what they enjoy doing and what they are currently consuming
Reach Meter focuses on children’s use of technology and devices
Screen Scrape focuses on children’s favourite onscreen content across all media that they have access to including films, games, TV & VOD
Trend Alert focuses on the latest global and flash trends occurring in the kids’ ecosystem
Staff interested in accessing Kids Insights should contact Jenny Kiaras at The Insight People moc.e1566559265lpoep1566559265sthgi1566559265snieh1566559265t@ynn1566559265ej1566559265.
Further information can be found at Kids Insights.
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